He produced his first fashion show at the age of nineteen in Madrid for the Fashion Designer Sybilla Sorondo. The “King Midas” of fashion events and fashion show scenography, Alexandre de Betak is the founder of Bureau Betak, a production studio for runway shows, installations, and exhibitions running for more than 25 years. OMA is known to have collaborated hand-to-hand with Miuccia Prada on the set design of her catwalks for more than a decade. This collaboration is credited for the “epicenter’s effect” inside the retail industry. The long-life relationship with the Italian luxury brand Prada is one of its milestones. OMA has worked with Universal Studios, Amsterdam’s Schiphol airport, Heineken, Ikea, Harvard University, and the Hermitage. World-Renowned Set Designers Working in the Fashion Industryĭutch (superstar) Architect, Rem Koolhaas is the head behind the Office of Metropolitan Architecture (OMA/AMO) research, and design studio, that “applies architectural thinking to domains beyond”. Set elevations and 3D renders to view different elements from multiple perspectives. Floor plans with specific information and an accurate layout for the set. Sketches for ideas and creative research with mood boards and references. The tools that a set designer uses to communicate with producers, art directors, or other designers are: Finally, they must offer creative possibilities to trace the movements for models, actors, or any person involved in the “happening”.
SET DESIGNER JOBS MOVIE PROFESSIONAL
Professional set designers must create a mood and atmosphere through props – such as furniture, decorations, or one-of-a-kind objects- and a color palette in tune with the clothing. They create cohesive pictorial schemes that directly support the fashion concept of a brand or an event.
The set designer’s contribution is to supervise “the look” of a motion picture, a photography session, or the general stage in which an action will take place. Fashion communication tools such as fashion editorials, photography, catwalks, and presentations require the expertise of these professionals. The fashion industry is another field for developing space design projects. Set designers are well-known for their work on films and television series, capturing the essence of the scripts and characters to recreate the desired environments and spaces that the film or play requires. Their skills are related to architecture, space design tools, and developing an original concept for each project. Inside the creative industries, the role of a set designer is crucial for advertising campaigns, filmmaking, and ephemeral events.
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